Frequently Asked Questions
Common questions about how Demografics' site selection and demographic intelligence tools work.
What is Demografics and how does site selection work?
Demografics is an AI-powered commercial site selection and demographic intelligence platform designed for retail operators, franchise owners, real estate brokers, and multi-location managers. It combines live US Census ACS 5-year demographic datasets, high-density mapping, trade radius rings (1-mile, 3-mile, 5-mile), and custom retail scoring engines to instantly evaluate market potential.
Where does the demographic data come from, and how accurate is it?
Demografics connects directly to official US Census Bureau American Community Survey (ACS) 5-year estimate APIs and spatial tract datasets. This provides verified micro-demographics down to the block group level including total population, median household income, age distribution, ethnic background, employment sector counts, and housing rent vs. own ratios.
Can I analyze custom trade radii or specific street intersections?
Yes. You can type any specific street address, shopping plaza name, or intersection into the search bar, adjust the trade radius slider (1 to 5 miles), or drop precise pins anywhere on our interactive map grid.
Can I evaluate general retail categories like restaurants, coffee shops, or pharmacies?
Absolutely. In addition to wireless telecom, Demografics features dedicated site evaluation rules for fast casual food, franchise outlets, pharmacies, convenience stores, coffee shops, and general retail storefronts.
How does the AI Retail Advisor generate site recommendations?
Our AI Retail Advisor analyzes the synthesis of local Census demographics, competitor density, market demand, and growth trajectories. It provides a clear 'Recommended', 'Caution', or 'High Risk' verdict accompanied by a tailored executive explanation for real estate decision makers.
How can I compare multiple potential store locations side-by-side?
Navigate to the 'Site Comparison' tab inside the Enterprise Growth Modules or click 'Compare Alternative' on any site analysis card. You can compare up to 3 candidate locations side-by-side across population, median income, retail viability score, and competitor overlap.
How do search credits work, and how can I upgrade for unlimited searches?
Guest visitors receive complimentary search credits to test target locations. You can upgrade to Enterprise / Unlimited plans anytime to unlock unlimited Census queries, PDF report exports, multi-site comparison matrices, and priority AI advisor insights.